Everything Included

Built for brokers. Not for platforms.

No add-ons. No per-lead fees. No forced CRM. Every feature below ships in your plan — built by an active broker who needed it himself.

Why switch from your current platform?

The platforms built to sell you leads aren't designed to make you independent. Here's the difference.

Pay per lead — Zillow, Realtor.com, and their network own your buyer relationships

No per-lead fees. Ever. Your leads are yours.

Portal redirects buyers to Zillow, where they see competitor listings and ads

Buyers stay on your domain. Every saved home, every recommendation.

Forced into a proprietary CRM you have to learn and pay for separately

Bring your own CRM. We connect to FUB, Zapier, Mailchimp, and anything else.

Lead channels (Zillow ads, Facebook) require manual entry or custom Zaps

Webhook endpoints for Zillow, Facebook Lead Ads, and Realtor.com — leads land in your inbox automatically.

Fake and disposable emails pollute your database

121,000+ blocked domains + live MX check on every form submission.

Custom pages require a developer or a separate CMS subscription

Full WYSIWYG editor built in. Publish to yourname.com/your-slug in seconds.

For You & Your Team

Tools that run your business

Lead capture, qualification, CRM, integrations, and admin — everything behind the scenes that makes you look professional and stay responsive.

Lead Capture

11 proven touchpoints built into every page. No pop-ups, no friction — just high-intent forms that convert at the right moment.

Buyer's Guide — gated PDF download captures name, email, phone
Seller's Guide — same gate, seller intent signal
Home Valuation Request — motivated seller capture
Schedule a Showing — highest-intent buyer signal
Save a Listing — buyer intent, feeds directly into Buyer Portal
Contact Form — general inquiry, full CRM entry
Newsletter Signup — nurture flow opt-in
Open House Sign-In — tablet-friendly guest capture at the door
Website Chat — live chat with offline capture fallback
Lender Referral Flow — capture referral intent, route to preferred lender
Exit-Intent Popup — catches visitors as they leave, headline/copy configurablePro+
Instant SMS + email alert on every new leadRespond in < 5 min
Lead persisted before notifications — nothing lost if email fails
3-day automated follow-up on favorited listings
30-day cookie suppression — popup visitors never see the same prompt twice

Lead Channel Webhooks

You're paying Zillow, Facebook, and Realtor.com for leads. Make sure they land in your system automatically.

Zillow Premier Agent webhook — leads auto-enter your CRM
Facebook Lead Ads — form submissions routed directly to your inbox
Realtor.com — webhook receiver with field normalization
Instant SMS + email notification for every inbound channel lead
Per-channel enable/disable toggle in admin
Optional signature verification on Zillow and Realtor.com
Facebook Graph API integration — fetches full lead data from leadgen_id

Lead Quality Filtering

Disposable emails and fake domains waste your time. Every form — all 11 touchpoints — filters them out before they reach your inbox.

Blocks 121,000+ known temporary and disposable email domains
Live MX record check — catches fake domains that pass blocklists
Applied to every lead form: contact, guide, valuation, showing, newsletter, lender, portal, and more
Fails safely on DNS timeout — real users never get blocked by network issues
LEAD / NEWS tags on every CRM entry — segment at a glance
Source tracking — know exactly which page and form captured each lead

Built-in CRM

Not a full CRM — intentionally. A clean leads inbox that keeps you focused, with just enough workflow to close.

Status workflow: New → Contacted → Qualified → Won / Lost
Notes and full activity timeline per lead
One-click reply: email or call directly from the lead card
Lead source tracking: form, page, referrer URL
Tag-based segmentation: LEAD vs. NEWS vs. PORTAL
Full audit log of all admin and lead activity
Buyer Portal view: see each buyer's saved homes and last visit

Admin Dashboard

One place to run your entire site. Every setting is point-and-click — no developer, no ticket, no waiting.

Agency info: broker, license, office hours, contact page
Full branding controls: colors, fonts, logo, favicon, tagline
Hero image slider with upload and reorder
Page visibility controls — hide any page you don't need
Integrations manager — toggle and configure each service
SEO controls: meta title, description, keywords per page
Email and SMS deliverability monitor
Full settings backup and restore
Passwordless OTP login + backup password
Per-tenant audit log for all admin changes
User management — add team members with admin access
AI Listing Writer — one-click MLS listing descriptions from property dataPro+
Agent subdomains — agent.yoursite.com shows agent-branded version of your sitePro+

Integrations — Bring Your Own Tools

Keep the CRM, dialer, or transaction software you already use. We wire in, not replace.

Zapier outbound webhook — any new lead fires to any app
Follow Up Boss — leads land in your pipeline instantly
Mailchimp — list sync with configurable LEAD / NEWS tags
Twilio — instant SMS to your number on every lead
Resend or custom SMTP for transactional email
Cloudflare Turnstile — bot protection on every form
Google Maps embed on contact page
Mapbox for interactive property maps
Walk Score API for walkability data
GreatSchools API for school ratings
Tawk.to live chat integration

SEO & Analytics

Built to rank from day one. Structured data, canonical URLs, OG images — all automatic.

Per-page meta title and description controls
Auto-generated sitemap.xml and robots.txt
RealEstateListing, Organization, and FAQPage schema markup
BlogPosting schema on every blog post
Canonical URLs on all pages
Open Graph and Twitter card images
Dynamic OG image generation
Google Analytics 4 built-in
Facebook / Meta Pixel built-in
Google and Bing site verification
For Your Buyers & Sellers

An experience that keeps clients on your domain

Portal, search, alerts, content — everything your clients interact with. Their saved homes, their searches, their agent recommendations — all under your brand, never redirected to a competitor.

Buyer Portal

Keep buyers on your domain, not Zillow's. Every saved home, agent recommendation, and saved search lives at yourname.com.

Direct email login — no account creation, no magic link friction
Portal login captures email as CRM lead automatically
Saved homes stay on your domain, not the MLS or Zillow
Push hand-picked listings to any buyer's portal
MLS autocomplete — add agent picks in seconds
Property thumbnails on every saved and recommended listing
Personal agent note on each recommendation
Buyer notified by email when you add a pick
See when each buyer last viewed their portal
Buyer can dismiss picks they're not interested in
Admin view: all buyers, saved homes, last activity

Saved Searches & Listing Alerts

Buyers save their search criteria and get emailed the moment a matching listing hits the market. You don't lift a finger.

Save a search from the property search page with one click
Filters: beds, baths, price range, city, zip, property type
Buyer toggles alerts on/off per search from their portal
Daily cron job checks MLS for new listings matching saved criteria
Consolidated alert email — one email per buyer, grouped by search
Up to 5 matching properties per search shown in the alert
"See all" link drives buyer back to your site
lastNotifiedAt tracking — never sends duplicate alerts

Content & Custom Pages

Give visitors a reason to stay. Every page is editable. No CMS subscription, no developer needed.

Custom pages with full WYSIWYG editor — investor resources, guides, landing pages
URL slug control — publish at yourname.com/investor-resources
Blog — full editor, categories, tags, author, OG image
Neighborhood guides — editable, one per area
Per-city market stats — median price, DOM, list-to-sale ratio
Live activity ticker — Just Sold / Just Listed
Live mortgage rates (Federal Reserve data)
Buyer's Guide page (full content editable)
Seller's Guide page (full content editable)
Preferred Partners / Lender page
About, Team, and Contact pages with agent bios and photos
Markets Served pages — per-city landing pages with live MLS listingsGreat for local SEO
Neighborhood Guides — per-area pages with photos, highlights, and live listings
Focal point control on all market and neighborhood photos — crops to the right spot on every screen

Branding & Customization

Your brand, your colors, your domain. Not a template with your name on it.

Custom domain — yourname.com, not yourname.someplatform.com
Full color theme: primary, accent, background, text
Font pairing selection (serif/sans combinations)
Logo upload or auto-generated monogram
Custom favicon
Split Buyers / Sellers navigation menus
My Portal under Buyers nav — buyers always know where to go
Per-page visibility controls — hide pages you don't need
White-label — no BuiltByBrokers branding on your site
Agent subdomains — agent.yoursite.com with agent-specific branding and contact infoPro+

Ready to get started?

All of this, in every plan

No surprise add-ons. No per-lead fees. Cancel anytime.