Real Estate Websites That Turn Visitors Into Leads
Most agents are already getting enough traffic — they're just not converting it.
Built by brokers. Built for you. Live MLS search, automated lead capture, and a full admin dashboard — ready in minutes, not months.
AI Property Search
Plain-English search against live MLS data
Buyer Portal
Saved homes on your site — not Zillow or MLS. Keep buyers with you.
11 Lead Touchpoints
Capture intent at every stage of the journey
Instant SMS + Email
Alerts fire the moment a lead comes in
Live MLS Data
Real-time listings — not scraped or delayed
Keep Your Tools
Zapier, FUB, Twilio & 30+ integrations
+ Drip Sequences · Map Search · Open House Sign-In · Kanban Inbox · and more
Sound Familiar?
Your Website Is Leaking Leads Every Day
The average agent's website converts less than 1% of visitors into leads. That means 99 out of every 100 people who found you online left without a trace.
Your current website sends visitors away with no way to capture them
You miss leads because you find out hours after they inquired
Your IDX search is slow, clunky, and looks like it's from 2012
You pay for a website that generates almost no measurable leads
Your buyers click a listing, land on Zillow, and never come back — and you paid for that traffic
You're using a system built by engineers who've never listed a home
See It Yourself — Right Now
A fully-loaded BuiltByBrokers site you can click through in 30 seconds.
demo.builtbybrokers.comis a complete, working real estate site running on the same platform you'll get — branded as “Sunset Realty Group” with sample listings, neighborhoods, blog posts, and a fully-seeded leads inbox. Every feature we sell, you can try right there.
- Live MLS-powered property search with server-side filters
- All 11 lead capture touchpoints — try them, they record
- Leads inbox with status workflow, notes & activity timeline
- Per-tenant blog, neighborhood guides, and market pages
- Buyer portal — save listings to YOUR domain, not Zillow
- Editable Buyer / Seller guides with structured WYSIWYG
- Markets & cities with per-city MLS listings
- Read-only mode: prospects can browse without breaking anything
- Full admin dashboard, integrations, SEO & branding controls
Drop your email — we'll send the password in about 30 seconds. Read-only demo, no card needed.
The Only Real Estate Website With AI Property Search
Buyers describe what they want in plain English — price, bedrooms, neighborhood, must-haves — and the AI instantly matches them to live MLS listings. No dropdowns, no filters, no friction.
- Understands natural language: "3/2 in Clovis under $400K with a pool"
- Shows a live preview of top matches right in the hero
- One click to see all matching listings on the search page
- Proprietary AI engine purpose-built for real estate search
- Toggle on/off from your admin dashboard in one click
No other real estate website platform — kvCORE, Real Geeks, Sierra Interactive — offers AI-powered conversational property search.
3 bed home in Northwest Fresno under $400K with a pool…
What buyers are asking
"3 bed home in Northwest Fresno under $400K with a pool"
"Single story near Clovis schools, 2 car garage"
"New construction 4/2 under $600K"
Sierra Valley Realty
Your Saved Homes
4821 W Bullard Ave, Fresno
3bd · 2ba
$365K
Agent pick6732 N Brawley Ave, Fresno
4bd · 2ba
$394K
You saved this1143 N Marks Ave, Fresno
3bd · 2ba
$378K
Price dropsierra-valley.builtbybrokers.com — viewed today
On your domain
No MLS redirect, no Zillow
Last-viewed tracking
See when each buyer was active
Agent picks
Push listings directly to buyers
Auto follow-up
3-day drip on every saved home
Your Buyers Stay on Your Site — Not Zillow
Most agents connect their buyers to external MLS portals. The moment a buyer clicks through to Zillow or Realtor.com, they're surrounded by ads for other agents — and your relationship is over.
Every BuiltByBrokers site includes a private buyer portal on your domain. Buyers save homes, you push hand-picked listings to them, and every visit is tracked — all under your brand, zero Zillow branding anywhere.
- Passwordless magic link — buyers access their portal with just their email, no account setup
- Saved homes and agent picks all live at yourdomain.com — no third-party redirect
- Push hand-picked listings directly to any buyer's portal from your admin dashboard
- See exactly when each buyer last viewed their portal — know who's still active
- 3-day automated follow-up fires when a buyer saves a listing
- MX record check + disposable email filter keeps the portal list clean
Zillow's free portal earns Zillow referral revenue on every agent contact. Your portal keeps the relationship — and the commission — entirely with you.
One Platform, Every Agent on Your Team
Give each agent on your team their own branded website — under your domain — without managing separate platforms, separate MLS connections, or separate admin accounts.
Every agent gets a personal subdomain, their own listings, their own leads inbox, and their own brand presence. You stay in control of the whole setup from one admin.
- Each agent gets a unique subdomain: sarah.yourbrokerage.com
- Shared MLS data — one IDX connection serves every agent site
- Individual leads inboxes with per-agent SMS and email alerts
- Brokerage admin can view all agents' lead activity in one place
- Each site fully branded to the agent — name, photo, bio, colors
- No extra IDX subscriptions, no extra platform fees per seat
Ideal for small teams and boutique brokerages who want every agent producing leads online — without the cost or complexity of per-seat enterprise software.
Sarah Whitmore
sarah.sierra-valley.com
8 listings
5 leads/mo
Mike Delgado
mike.sierra-valley.com
5 listings
2 leads/mo
Jessica Park
jessica.sierra-valley.com
12 listings
7 leads/mo
+ Add agent subdomain
Shared MLS feed
One IDX — every agent site
Per-agent branding
Name, photo, bio, colors
Individual inboxes
Leads route to the right agent
One admin to manage
Brokerage-level oversight
Property Details
“Welcome to this beautifully maintained 3-bedroom, 2-bath retreat in coveted Northwest Fresno. The open-concept layout flows from a chef’s kitchen with granite countertops to a sun-drenched backyard complete with a sparkling pool — perfect for entertaining year-round.”
Seconds
vs. 20–30 min by hand
Any style
Luxury, cozy, investment
SEO-ready
Keywords baked in
Professional Listing Copy in Seconds — Not Hours
Stop staring at a blank page. Enter a few property details and the AI writes a polished, buyer-focused listing description ready to publish — on your website, MLS, and marketing emails.
The AI understands real estate language, buyer psychology, and local market context. Every description is engaging, accurate, and built to rank.
- Enter beds, baths, features, and neighborhood — copy is ready in under 3 seconds
- Tone adapts: luxury, family-friendly, investment opportunity, first-time buyer
- Naturally weaves in location keywords for better SEO on listing pages
- Regenerate for multiple variations — pick the one that fits
- One-click copy — paste directly into your MLS, emails, or social
- Available on every listing in your admin dashboard (Pro+ plan)
The average agent spends 20–30 minutes writing a listing description. The AI Listing Writer does it in seconds — so you can focus on showing homes, not writing about them.
The BuiltByBrokers System
Every Visitor Is a Lead Waiting to Happen
We capture intent at every stage of the buyer and seller journey — so no one slips through.
Capture Leads
11 touchpoints designed to capture intent at every stage.
- Buyer's Guide (gated download)
- Seller's Guide (gated download)
- Home Valuation Request
- Schedule a Showing
- Save a Listing (buyer intent)
- Contact Form
- Newsletter Signup
- Website Chat (live + fallback)
- Open House Sign-In (tablet page)
- Exit-Intent Popup (catch visitors leaving)
- Request Virtual Tour (property-level intent)
Convert Faster
Every lead is persisted to your inbox first, then alerts fire. Nothing slips.
- Leads Inbox — every form submission saved per-tenant
- Kanban board view — drag leads across status columns
- Status workflow: New → Contacted → Qualified → Won/Lost
- Reply by email directly from the leads drawer
- Reply by SMS (Twilio) directly from the leads drawer
- Notes + full activity timeline per lead
- Automated drip sequences — buyer, seller, and newsletter nurture
- Drip pauses automatically when lead is Won, Lost, or Archived
- Source tracking — know which page/form captured them
- Instant SMS + email alerts on every inquiry
- Branded email notifications with your logo and theme colors
- Survives even if the notification email gets deleted
Agents who respond within 5 minutes are 9× more likely to convert. We make that possible.
Maximize Every Opportunity
Most visitors need multiple touchpoints. We keep them engaged across the journey.
- AI conversational property search
- Map search — browse listings on an interactive map
- Live MLS listings (not scraped)
- Address autocomplete with pricing
- Auto-updating market stats per city
- Live activity ticker (Just Sold / Listed)
- Live mortgage rates (Federal Reserve)
- Walk Score & school ratings on listings
- Neighborhood guides
- Blog / market updates
- Newsletter nurture flow
The Platform
A Complete Platform, Not Just a Website
Every site comes with a full admin dashboard, SEO tools, and branding controls — no developer needed, ever.
Admin Dashboard
Manage your entire site without touching code or calling a developer.
- Leads Inbox — list & kanban with status, notes, activity
- Reply by email or SMS without leaving the inbox
- Dashboard home with lead metrics & top sources
- Editable blog, neighborhoods, markets, buyer & seller guides
- Hero image slider, per-city market stats editing
- Full settings backup & restore
- Passwordless OTP admin login + backup password
- Per-tenant audit log for all admin changes
Buyer Portal & Lead Quality
Leads stay on your site. Every saved home lands in a private portal — no MLS redirect, no competitor ads.
- Passwordless buyer portal (magic link, no sign-up)
- Saved homes visible on your domain, not MLS
- Push hand-picked listings to any buyer's portal
- MLS autocomplete — add listings in seconds
- See when each buyer last viewed their portal
- 3-day automated follow-up on favorited listings
- Blocks 121,000+ known temp/disposable email domains
- MX record check catches fake domains on the fly
SEO & Analytics
Built to rank and built to track — every page, every visitor, every lead.
- Per-page meta title & description
- Auto-generated sitemap & robots.txt
- RealEstateListing schema markup
- Google & Bing site verification
- Google Analytics 4 built-in
- Facebook / Meta Pixel built-in
- Open Graph image per page
Bring Your Own Tools
Keep the CRM, dialer, or transaction software you already use. We connect, not replace.
- Zapier outbound webhook — any new lead fires to any app
- Follow Up Boss native push (leads land in pipeline instantly)
- Mailchimp list sync on every lead capture
- Twilio SMS alerts + reply from leads inbox
- CallRail call tracking (swap numbers on page load)
- Resend or SMTP for transactional emails
- More integrations added monthly
Inside the Admin
A Full Dashboard, Built for Brokers
Three of the views you'll live in every day. Try them yourself on the live demo.
Every lead lands in your inbox — and stays there.
Persisted before notifications fire. So even if an alert email gets deleted, the lead is still there with full source attribution, notes, and a status workflow.
- 10 capture forms, one unified inbox
- Status workflow: New → Contacted → Qualified → Won
- Notes + activity timeline per lead
- Source attribution (which page / form captured them)
- Filter chips by status and source
- Dashboard
- Leads
- Pages & Content
- Integrations
Leads Inbox
Every form submission, persisted forever.
Marcus Chen
marcus.c@gmail.com
Olivia Reyes
olivia.r@outlook.com
Daniel Park
dpark@yahoo.com
Sarah Whitfield
swhitfield@me.com
Jordan Bell
jbell@gmail.com
Aisha Patel
aisha.p@gmail.com
Edit any page on your site. No code, no developer.
A real WYSIWYG with structured sections — buyer guides, seller guides, blog posts, neighborhoods, market pages. Type, paste images, hit save.
- Rich-text editor for buyer & seller guides
- Per-tenant blog with cover images & SEO meta
- Neighborhood pages with photo galleries
- Market pages with per-city stats & MLS pulls
- Privacy / Terms with sensible defaults
- Dashboard
- Leads
- Pages & Content
- Integrations
Pages & Content
Edit any page on your site — no developer needed.
Step 1: Get Pre-Approved
Before you start touring homes, get pre-approved with a trusted lender. A pre-approval letter shows sellers you're a serious buyer and helps you understand exactly what you can afford.
- Gather your last 2 years of tax returns and W-2s
- Pull recent pay stubs and bank statements
- Check your credit score — aim for 620+ for conventional loans
Step 2: Find Your Agent
A great buyer's agent is your advocate. They know the local market
Plug-and-play integrations — most included.
Email, SMS, bot protection, and basic analytics are already wired up using our shared infrastructure. Bring your own keys for MLS, CRM, and maps when you're ready.
- INCLUDED: Resend email, Textbelt SMS, Cloudflare Turnstile
- FREE: Google Analytics 4, Meta Pixel, FRED mortgage rates
- PAID: RESO MLS, Follow Up Boss, Google Maps, Stripe
- Toggle each one with a switch in the admin
- Secrets are encrypted and hidden in the demo
- Dashboard
- Leads
- Pages & Content
- Integrations
Integrations
Connect the tools you already use. Toggle on, paste a key, done.
Resend
Transactional email
INCLUDEDTextbelt SMS
Instant lead alerts
INCLUDEDCloudflare Turnstile
Bot protection
INCLUDEDRESO Web API (MLS)
Live property data
PAIDFollow Up Boss
CRM sync
PAIDMailchimp
Newsletter & nurture
FREEGoogle Maps
Address autocomplete
PAIDGoogle Analytics 4
Visitor tracking
FREEStripe Billing
Subscription payments
PAIDIntegrations
Works With Your Entire Stack
Connect with the tools real estate professionals already rely on — toggle each one on from your admin settings.
MLS & Listings
CRM & Lead Routing
Maps & Property Data
SMS & Email
Analytics & Advertising
Scheduling
Security & Auth
All integrations are optional and configured from your admin dashboard. No extra platform fees — most use your own accounts.
The Difference
Built by Someone Who Loses Leads When It Fails
The biggest real estate website platforms are built by software engineers who've never held a listing appointment. We built this because we needed it ourselves.
| What Matters | BuiltByBrokers | kvCORE | Real Geeks | Sierra Interactive |
|---|---|---|---|---|
| AI conversational property search (ask in plain English) | ||||
| Buyer portal on YOUR domain (no Zillow/Realtor.com redirect) | ||||
| Drip sequences built for real estate (buyer, seller, newsletter) | Partial | Partial | Partial | |
| Focused on lead conversion, not feature bloat | ||||
| 11 built-in lead capture touchpoints | Partial | |||
| Open house tablet sign-in page | ||||
| Exit-intent popup (catches visitors before they leave) | ||||
| Kanban leads board + SMS/email reply from inbox | ||||
| Branded email notifications (logo + your theme colors) | ||||
| Instant SMS + email alerts with lead inbox link | Partial | Partial | Partial | |
| Lead quality filtering (blocks fake/temp emails) | ||||
| 3-day automated follow-up on saved listings | ||||
| Bring Your Own Tools (Zapier, webhooks, FUB API) | Partial | Partial | Partial | |
| Built by an active, licensed broker | ||||
| 100% white-label (no vendor branding) | ||||
| Live MLS data (not scraped) | ||||
| Full admin dashboard (no dev needed) | Partial | Partial | Partial | |
| Built-in SEO tools (per-page meta + schema) | Partial | |||
| Google Analytics + Facebook Pixel built-in | ||||
| CRM integrations (Follow Up Boss, Mailchimp) | Partial | |||
| No per-lead fees | ||||
| Starting price | $49/mo | $499+/mo | $299/mo | $499+/mo |
From the Founder
Dane Wildey
Founder & Broker · CA DRE #DRE #01718720
Dane Wildey has worked in IT since 1998, earned his real estate license in 2005, and became a licensed broker in 2012. He owns and operates his own real estate company, which means BuiltByBrokers was built by someone who has lived on both sides of the problem — the technology and the transaction. Every feature exists because a working broker needed it, not because a roadmap required it.
Getting Started
From Signup to Lead Flow in Minutes
Start free with manual listings, or connect your MLS and go live same day.
Create Your Account
Choose your plan, pick your subdomain, and create your account. The Starter plan is free — no credit card needed.
Your Site Is Live — Instantly
No domain purchase needed. Pick a free subdomain that fits your niche — isellexpireds.com, trustedrealtypro.com, yourcitypro.com, yourtrustedpro.com, or builtbybrokers.com. You're live the moment you sign up. Point your own domain whenever you're ready.
Your First Leads Arrive
Your lead capture system is live from day one. SMS and email alerts fire the moment anyone fills out a form.
System Runs on Autopilot
MLS data auto-updates. Market stats refresh. Blog and newsletter keep buyers coming back. Manage everything from your admin dashboard — no IT needed, ever.
Live in minutes — no domain, no DNS, no waiting.
The moment you sign up, your site is live on a free subdomain. Pick the one that fits your niche — lead capture is running, MLS listings are loading, and you can share the link with clients immediately.
Already have a domain? Point it over in 60 seconds. Don't have one yet? Use your free subdomain as long as you like — or grab a domain for $12/year and we'll walk you through the DNS update.
Pick your free subdomain
yourname.builtbybrokers.com
General branding
yourname.isellexpireds.com
Expired listing specialists
yourname.trustedrealtypro.com
Trust & credibility focus
yourname.yourcitypro.com
Hyper-local farm areas
yourname.yourtrustedpro.com
Referral & repeat business
yourdomain.com
Custom domain — point anytime
We only succeed when you do.
No risk. No runaround. No fine print.
30-Day Guarantee
Not satisfied in the first 30 days? We'll make it right or refund your first month.
No Long-Term Contracts
Cancel anytime, no questions asked. We keep your business by building something that works.
100% Your Brand
No BuiltByBrokers badge, no vendor watermark. Visitors will never know you didn't build it yourself.
Built by Your Peer
You're working with the broker who built and actively uses this platform every day.
FAQ
Questions We Get Asked Every Day
Straight answers. No sales spin.
Do I need technical experience to set up my site?
No. If you can fill out a form, you can launch your site. We walk you through every step — no code, no developers, no IT department required.
Which MLS boards do you support?
Any RESO-compliant MLS board. If your MLS uses the RESO Web API standard (most do), we can connect it. Contact us with your board name and we'll confirm compatibility.
Can I start without MLS access?
Yes. The Starter plan lets you manually add listings and open houses at no cost. Upgrade to Agent or Brokerage when you're ready to go live with MLS.
How is this different from kvCORE or Sierra Interactive?
Those platforms charge $500–$1,500/month for features most agents never use. We focus on what actually generates leads: fast property search, smart capture forms, and clean design — at a fraction of the cost.
Can I use my own domain name?
Yes. Point your existing domain (e.g. youragency.com) to your site from the admin panel. No extra charge.
What happens to my leads?
Every lead goes straight to your email and is logged in your admin dashboard. No third-party CRM required, though we integrate with popular ones.
Is there a long-term contract?
No contracts. Cancel anytime — your data is always yours.
How fast can I go live?
Most agents are live within the same day they sign up. Add your info, connect your MLS, customize your colors and logo, and you're live.
Results
What Agents Are Saying
“I went from zero web presence to a fully branded site with live MLS in one afternoon. My leads doubled in the first 60 days.”
— Sarah M.
Broker/Owner, Sierra Valley Realty
“Finally a platform built by someone who actually sells real estate. Every feature makes sense. Setup took less than an hour.”
— David K.
Team Lead, Coastal Group Properties
“Switched from kvCORE and cut my monthly costs by 70%. The admin panel is cleaner, leads come in faster, and I actually understand what I'm paying for.”
— Maria T.
Independent Agent, MT Real Estate